As we close the book on what has been a unique year to say the least, we are met with a humbling reminder of human resiliency. In spite of the global struggles set in motion by a year laden with one exhaustive obstacle after another, the foundations of generosity, kindness, and goodwill remain intact. A new era of abundant opportunity lies at the doorstep of this New Year. If you are reading this blog, chances are that you are considering organizing or are in the process of organizing a shoe drive fundraiser through Angel Bins.
Perhaps, however, you are not yet acquainted with the nuances of the fundraising world and you simply wish to broaden your understanding of fundraising in the modern era or are looking for a new and innovative ways to increase your fundraising results. Whatever the case may be, the fact is that now is a better time than ever to get ahead of the curve in familiarizing yourself with the resources available to you which will make organizing your shoe drive fundraiser a walk in the park.
1. Adapt to the use of innovative technology
Although online fundraising in itself is not necessarily a new concept, the resource pool and potential for long distance impact has grown dramatically in the past few years. We are living in an age where zoom calls, text initiatives, and online marketing dominate the workplace. Use these tools to your advantage to increase the reach of people you wish to inform about your shoe drive fundraiser. In a pre-COVID world things like face-to-face donation requests and physical presence were among the preferred methods for increasing awareness regarding your fundraising efforts.
As these in-person methods have become less feasible in the past year, it is important to remember the power of online networking. Sites like Facebook, Instagram, and Twitter allow users to post short snippets of easily digestible content and take advantage of the rise of mobile viewership. These platforms are a great way to get people involved and reach those in your immediate community as well those in your broader network who may be too far to benefit from more traditional marketing strategies, such as flyers or local message boards.
2. Keep up with a changing donor landscape
It is important to keep in mind that as the landscape of giving has changed, so have the donors. It is estimated that over the next few decades in the United States alone somewhere between $15 trillion to $85 trillion will change hands from Baby Boomers to Millennials and Gen Z. This exchange has been called “The Great Transfer of Wealth” and its effects will dynamically shape the landscape of giving in 2021 and beyond.
As a younger generation begins to wield the reigns that govern our economy it is crucial that fundraising strategies are modified to better connect with this demographic. While apps like Tik Tok and Snapchat may be unfamiliar territory for many wishing to increase their online presence, it is important to keep in mind that these are invaluable tools for reaching today’s market and generating awareness for your shoe drive fundraiser.
An important aspect of fundraising in 2021 to keep in mind is meeting your donors on their terms. By adapting to these changes not only will you acquire new skills geared toward effective fundraising, but you will also being taking part in proactively engaging with new donors on platforms where they spend their time.
3. Virtual events are the future
While current restrictions on social gatherings may impede upon the possibility of things like local meetups or in-person galas, it is still possible to create an informative and entertaining virtual space for those you wish to reach. You may consider setting up a free Zoom account and hosting a virtual fundraiser meet and greet, where donors and organizers can meet “face-to-face” and discuss opportunities and strategies for optimizing fundraising efforts.
Although online marketing and text based notifications can be valuable tools for increasing donations, some things are better communicated through organic conversation. When you are able to connect with someone, even virtually, it allows for a more personal experience. People will be more inclined to support a cause that they can put a face to, rather than just replying to an automated email or messaging service.
Another benefit of hosting online events is that it lowers the barrier of entry for people looking to make an impact. When hosting an in-person fundraising event there are restrictive logistics to consider such as costly venue rentals, geographic limitations, and many other factors that will impact the amount of potential donors you are able to reach with your message. When hosting a virtual event, all of these obstacles are eliminated which allows you to convey your message to large number of people simultaneously while they enjoy the comfort of their own homes.
4. Fundraising partnerships are getting stronger
If 2020 has taught us anything, it is the idea that when we work together, we are stronger. The gap between for-profit companies and those involved in fundraising and non-profit work has narrowed. An age of conscious capitalism is emerging, as larger companies are looking for ways to give back to the communities of their consumers.
The past year has may have been challenging for fundraisers and corporations alike, however, it has been a great year for collaboration and innovation between the two communities. Reaching out to larger companies or organizations in an effort to stimulate their interest in donating towards your shoe drive fundraiser could prove to have fruitful results.
Local shoe retailers may be looking to make a charitable contribution to those in need and getting them to donate any excess product directly to your cause could be a great step towards reaching your fundraising goals.
While organizing a shoe drive fundraiser may seem like a challenging endeavor at first, the implementation of the ideas suggested here will make reaching your fundraising goals seem a much more manageable. Staying informed is the best tool to help you navigate the ever-changing landscape of fundraising, and will put you on track for a successful 2021 and beyond!
To set up your fundraiser today, please call 213-458-9896 or complete our contact form and our fundraising coordinator will help you get started.