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School marketers are continuing to face challenges developing fundraisers amid tightening budgets which leaves them with little resources for education and training.  To bring in more finances these school marketers have to be even more creative. In order for these schools to have a successful fundraising campaign, they need to take a strategic and innovative approach. Here are 8 strategic approaches to help them reach their goal.

1.Clarity of Your Goal

A successful school fundraiser must have a clear goal and vision. With understanding of what is to be achieved, they’ll know how to move ahead in this journey to reach their goal. The vision should be amplified with excitement, and positive intentions towards learning and educating that brings about transformation in society. This motivational approach will increase energy towards your efforts. Remember, being optimistic doesn’t mean you have to be unrealistic. A realistic school fundraising approach will sound credible enough to engage the efforts of everyone, including the community, in your support. There should also be a timeline to your plan that is doable. This will help you to move more convincingly in your efforts to inspire the community.

2.A Blueprint of Your Plan

The blueprint of your plan will convey a winning edge to your efforts. Your school fundraising strategy has to be well defined. It ensures you are on the right track and your activities are well directed. The blueprint should also take into account the fundraising goals, strengths, weaknesses, and strategic relationships, as well as the smaller details including online and offline marketing efforts, roles, and responsibilities of team members. With a consistent and focused professional approach, you can see yourself gradually moving closer to the goal.

3.The Power of Teamwork

Fundraising is not a solo activity. When you add teamwork to the school fundraiser you gain access to multiple strengths, including experience, creative ideas, shared responsibilities, and increased organization of fundraising events. If you cannot mobilize the team physically, you may consider connecting to the online communities doing similar tasks.

4.Explore Opportunities

Most often, we get stuck in only what we know while missing out opportunity. There are various fundraising sources available to us. Why not explore them? They can include anything and everything from the outdoors to technology and arts. Explore, contact, and connect to these funders, who are just right for you. Their websites provide charitable objectives and clear guidelines to ensure you have a successful fundraiser.

5.Know Your Audience

This is the first rule of any marketing effort, school fundraisers are no exception. You cannot expect to move in the right direction unless you know about the school community, the teaching staff and students, their needs, and the local community supporting them. This knowledge helps you develop a meaningful school fundraising campaign with the inclusion of all the stakeholders. Moreover, it will help you bid competitively with a clear statement on how your project will impact them.

6.Leverage Your Strengths

Your personal drive is the fundamental strength of the school fundraising campaign. Your drive is going to be a lot more potent if you use key advantages that include past experience, and similar initiatives in the past. Having awards and previous successes will enrich the drive and attract the attention of the funders. Even specific relationships with organizations and institutions you have developed helps show your commitment.

7.Timing Matters

Timing is essential not to just meet deadlines, but also to synchronize your school fundraiser’s activities with the time table of the funders. When you rush through the deadline, the chances are your fundraiser is rejected. On the contrary, when you take the time to communicate efficiently and adjust your plans for the fundraising project, you will have enough time to tie up loose ends and plug in the missing gaps.

8.Access Local Support

Help is appreciated no matter how insignificant it may be, whether in the form of cash, work, or  kindness. The school fundraiser should access local resources, including alumni, community members, local shops, and businesses. They should not hesitate to ask them for help with kind donations, volunteers, and professional resources. Their contribution in any way possible can be the difference between a good and great fundraiser.

Angel Bins is used to helping clubs, sports teams, schools, and non-profits raise funds through the utilization of leftover shoes. We take into account these 8 strategies to ensure all of our fundraisers not only help organizations reach their goals, but also inspire their local communities to support each other and build lasting relationships!

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